We actually aren't very fond of the term “public relations” at all. It’s become synonymous with old-school thinking that places an inordinate and illogical amount of focus on media coverage.
That’s not us.
We’re the progressive, the new school, the now and the future
We think creatively. All the time. Creativity isn’t something we flash to impress. We apply it to succeed.
We think strategically. We understand the connection between communications and sales. Our strategy isn’t just mapped to media coverage; it supports your business goals.
We think analytically. We question what should be done, why, how we can measure it and what the results mean.
There’s more than black and white. We operate free of silos and templates.
When we say “Blur the lines. Embrace the gray. ” we’re talking about an approach, but it’s more than that. It’s a way of thinking. A mindset to disrupt, challenge and always strive for more.
It’s that approach, that mindset, that determination that we’ll bring to every client.
We could give you the traditional services list that every agency has - influencer relations, social media strategy, content strategy - you’ve seen “the list.” But “the list” isn’t creative. It’s confining. And dated. And it usually leads to a templated program. So we’re not giving you that list. Instead, we simply deliver results that matter. Communications is a broad discipline. So is our thinking.
Kevin's a veteran of the technology industry, having spent much of his career in Silicon Valley and San Francisco working with companies such as HP, PlayStation, NetApp, Juniper Networks, Adobe and Palo Alto Networks. However, his experience extends beyond just tech; he’s also has worked with brands like Disney, Burger King and Chili’s in the past.
Prior to founding Kevin York Communications, Kevin spent time with Voce Communications, a Porter Novelli company, and Edelman Digital. Most recently he served as the head of Porter Novelli’s global digital technology practice.
Kevin has a B.S. in Business Administration with an emphasis in Marketing from Valparaiso University.
If you’re interested in learning more and having a discussion about how we can work together, shoot us an email.
Do traditional silos frustrate you? Are you looking for more, looking to make a real impact for clients? Can you think strategically, creatively and analytically? If you think you’re ready to embrace the gray, blur the lines and work with us, then drop us a line and let us know.